Masculine Mens Anti-Aging Face Skin Care Products Series - Dilemma of Shopping for High Quality Men's Skin Care Products A fundamental strength of any successful business is its ability to answer a clear, confident and consistent YES to the following question at all times: Are you easy to do business with?
At first glance (and each subsequent one, too), the question seems either redundant, or absurd. "Of course," most business leaders would automatically reply to that strange inquiry, "we're incredibly easy to do business with. How can you ask such a silly question?"
Well, the reason we can ask such a 'silly question' is because a staggering number of businesses in the Beauty Industry aren't easy to do business with. Not if you're among the millions of men who are in search of high quality masculine men's anti-aging face care products (or commonly known as men's skin care and face care products for men by the beauty industry) and a buying experience that is aligned with a man's basic, masculine nature.
For millions of men across the United States and the rest of the world, there is nothing easy about doing business with the product providers from the beauty industry. They actually spend a lot of their time and energy to locate quality products that do what the label says.
Go Directly to Female-Centric Department Store Beauty Counters: Do Not pass GO
Just as unlucky Monopoly(r) players are told to "Go directly to Jail, do not pass GO," millions of masculine men stuck playing the Beauty Industry's strange game are given the same ruthless ultimatum: "If you want to take care of your face, minimize or prevent the visible signs of aging, or just keep your skin healthy, clean and safe from the environment, and you want high quality products to do it - then go
While many of them categorically refuse to shop for girly products because it makes them feel less of a man, most of them are forced by having no other alternative and consider this option as doable. Taking care of skin problems and preventing the signs of premature aging is not an optional thing and men, just like women do for a long time now, must feel concerned about their appearance, as they often interact with people and appearance if the main factor on which the first impression is established. Men want to impress their partners, but they also want to feel good about themselves and the way they look like.
These men understand the importance of preventing premature aging signs, of protecting their skin after daily shaving routine, to prevent the natural elements damage their inner balance and the outside appearance, but they have to be very careful what they put on their face, in order to do all that. After all, the impression we make on people can hardly be changed and the once-in-a-lifetime opportunities don’t come around twice, so it’s up to us to make the best out of life.
Men deserve to get the chance to enjoy all the benefits of technology and progress their female counterparts enjoy and they need to find reliable anti-aging solutions specially created for men such as Male Face Skin Care Products For Men. Having no other alternative, men are forced to march into the feminine beauty stands and pick something that doesn’t smell like roses that much. They are forced to hide this practice from their girlfriends and wives, out of shame and embarrassment. Sadly, this is a very common situation and it’s done by millions of men who have no other alternative but to put women’s products on their stubbles.
Another example of how much consideration are men offered by the beauty industry producers is the Free Gift with Purchase incentives, promoted all year long in beauty departments. Now, let’s not even pretend that these offers are meant for the male clients that purchase same brands of skin care products as their female counterparts. No, lipsticks and make-up bags are not men gifts and this is another evident proof that this industry is not easy to do business with, when referring to the male point of view.
The explanation for this shameful situation is, of course, very simple. Great beauty industry leaders are well-aware of the fact that their primary target is the female shopper, so their products and incentives are meant to convince her buy products for you, not make you offers directly. Statistics say that 70% percent of all cosmetic products are purchased by females, therefore the producers reach their target and everyone is happy. Everyone except for you.
Think of these female-centric incentives as the Beauty Industry's way of bribing (or recruiting) the women around you to spend mega bucks on men's anti-aging, face and skin care products that they want her to convince (or nag) you into accepting.
So, we can call the beauty industry strategies many ways, but easy buying experience is not one of them.
The Drugstore Experience - Where the Entire Men's Skin Care Section Can Practically Fit
Of course, some might argue: Well, what about drugstores? Masculine Men can go there and easily get the men's anti-aging, face and skin care products they need.
But can they really? Well, drugstores are pretty much like department stores when it comes to attending to men’s problems. Whereas the beauty industry is all about image and prestige, there is a well-defined hierarchy between products found in department stores and those sold in drugstores. The brands you can purchase in department stores are considered high-quality, prestigious brands, with prices that match their labels, of course, but not necessarily direct proportionally with the quality.
Products that fight the signs of premature aging, cleansers and other cosmetic face care products sold at the drugstores are typically considered to be of lower quality. While some customers are enticed by the word ‘quality’ found on their label, others are well-aware that they get their money’s worth and no more. Putting the brands aside, the truth is that, if women have an endless and generous offer to choose from, men’s products can easily fit in a shoe box. Unless you don’t mind shopping for girl stuff and smelling of roses. Men couldn’t acquire the products they need even if they are willing to pay big bucks for them- there is no offer for this public.
Shopping Online Experience –Give the Customer What He Needs
The COOKIE CUTTER Approach - Men are ALL the SAME
Many beauty industry leaders believe that online shopping can easily replace the department store experience, in the sense that men who find it troublesome to search for skin care products are embarrassed by looking through feminine cosmetics can easily go home, sit in their armchair, and carry out the shopping from there. They can access a very generous offer online and can purchase the products they need with little effort.
Beauty industry advocates believe that men can simply shop for men's anti-aging, face and skin care products in the comfort of his home. There's plenty of privacy (even more so if the package is delivered in a plain brown package), plenty of selection - try an on-line search for men's anti-aging, face or skin care, face or skin care for men, and be delighted with literally millions of web results and thousands of brands to sort through - some more prominent than others, and many of which have their own set of
The next step is to consult the tons of reviews for some product, but here you’ll find some people saying positive things about it, some saying how it destroyed their lives and some who they didn’t see any results at all. By the way, if you look carefully, you’ll see that many of these reviews are written by women, who at some point bought men’s anti-aging skin care products for their partners and saw the results themselves. However, how can we track down the real users, to ask them how it went? Or maybe those men have no idea they’re on some sort of intensive treatment with the products bought by their female counterparts.
Regardless of the quality and claims of some of the men's anti-aging, face care or skin care products available on-line and the credibility of the manufacturers, deciding on the right masculine anti-aging face or skin care products for men is a personal decision. Like kicking the tires before buying a truck, the masculine buyer has every right to inspect the product in his hands, decide for himself whether the brand message resonates with his sense of masculinity and would enhance his competitive edge before he invests in the product.
On-line shopping is time consuming, confusing and fraught with unsubstantiated claims and unknown suppliers.
Many beauty industry leaders would totally disagree with this article series, raising their shoulders and asking: ‘ We don’t see what the big problem is. We are extremely easy to do business with- we have options for every preference. You don’t like coming into department stores, do your shopping online. You don’t like the mascara and make-up bags presents, give them to your girlfriend. And for the record, not all of our products are pink and smell of roses- we done all we could to make their labels man friendly’. What wrong with designing a product for men and selling it to a woman? What wrong with our campaigns that try to feminize men? It has results, isn’t it? The new-generation metro-sexual man is a strong man who also seeks to discover his feminine..’
Let’s not stress upon the beauty industry’s unethical methods, at least not more than we already done in this article series, and let’s take a look at the cookie cutter approach of the beauty industry to create what they consider to be men friendly anti-aging skin care products designed especially for men.
If there were some chance to gather all men’s anti-aging skin care products available in the present on the market and if we were to place them together, we would be stricken by some visible similarities. First of all, you can’t help but notice the colors used for the label’s background – only earth-colors, variations of grey, black, blue and brown. These are colors considered by the beauty industry to define the portrait of the universal man. They actually think all men are alike.
If we were to zoom in on the label, there are many feminine influences you can spot right away and you can see how these men’s anti-aging face care products were actually conceived. Mentioning other feminine characteristics of the male addressing products, you can identify the terminology used by both branches in defining the content of the package- serum, moisturizer, etc.
These traditional terms and conditions applied so far for feminine products cannot render the same results when trying to describe and define men’s quality anti-aging face care products. In fact, rarely can we see that beauty industry leaders take into account men’s general preference for simplicity and functionality, rather than colored labels and strong fragrances. In fact, we can more often see how men’s standpoint is neglected and not taken into consideration at all.
The moisturizer is still a moisturizer, regardless of the name you give it, but the beauty industry has shown great creativity when it comes to coming up with new definitions and terminology for their products, in order to set them aside from other brands, irrespectively of the customer’s confusion to all that different names for basically the same products. For instance, a moisturizer could become a lotion, balm, replenisher, hydrator, renewer or God knows what other names they can invent for describing their products. Even the names given to masculine products are more confusing than efficient and men have no idea what a rebuilder can do to their skin.
It would be irresponsible to categorically dismiss the Beauty Industry's efforts in creating products that appeal to men. True, masculine men aren't their primary customers and you don't have enough purchasing power for the Beauty Industry to invest in a complete and costly overhaul of their current practices toward the marketing of men's anti-aging, face and skin care products.
It isn't so much the lack of effort, nor resources - it's that the modern Beauty Industry as a whole, is so neck deep in the mold of feminine beauty traditions and influences which have defined and confined the Beauty Industry for nearly 200 years that it can't break loose and find solutions that must be sought outside of the box. As a result, it's approach towards the creation and marketing of men's anti-aging face care and skin care products are systematically cookie cutter and shallow.
Easy Solutions: Introducing New-Generation Men’s Anti-Aging Face and Skin Care Products
A viable solution to an existing problem can be found with one condition: to identify the problem first. The same goes for the beauty industry leaders, who can easily come up with efficient solutions as long as they understand what the problem is.
And what does this understanding means? This means that, in order to make their products appealing to the male audience and to convince them to spend the big dollars on their brands, the beauty industry creatives must get out of the box, put aside traditions and conventional practices and address the men in their own language, reaching out to their current problems and modern situations. This is how this should occur:
* Think of men as masculine men and respect them for that- reach out to your customer’s actual needs. Speak your messages directly to men, rather than convincing women to buy cosmetic products for their husbands and boyfriends.
* Create products and packaging that masculine men are proud to own and talk to their 'buddies' about (not in fear or shame), instead of hiding in the bottom of the bathroom cabinet where there is no sunshine at all.
* Design your marketing strategies to appeal to men, rather than making them feel ashamed and overseen.
* Speak to men in a language they fully understand, give them comfort and give them respect by making your men’s anti-aging face care products appealing to their needs and preferences. Take into account their status and self-esteem and act accordingly.
* Accept the fact that men are not like women and their buying preferences are very much distinct from that of women’s. Respect that and come up with viable solutions.
* Liberate the hoards of men walking with their heads down in department stores and drugstores in search for the cosmetic products they need. Let them raise their heads up high and feel confident and proud about shopping for face care cosmetics.
All men will gladly take their business where they are respected and acknowledged as what they are, where their status and self-esteem are truly important things.
That's the challenge the Beauty Industry faces - not next year, not next quarter, but RIGHT NOW.
Visionaries who rise to this challenge and create ways to be 'easy for masculine men to do business with' will reap immense rewards and competitive advantages that carry them through the 21st century.
However, those who are stuck with conventional marketing strategies and perspectives, denying the general tendencies and neglecting the actual needs of men will remain on the outside, shyly looking in.
